We added book ads (for authors who want them)
— Ben Fox
What did we add?
In November 2024, I removed all the ugly display ads from Shepherd.com. This is a somewhat risky move, as they cover a portion of our costs. However, I feel confident that we can replace them with book ads and provide a better experience for both readers and authors in one go.
The ultimate goal is to provide authors with a “one-click” way to get their book in front of the most likely readers, based on similar authors, books, and genres (and filter for the age focus for children's books). And do that in an authentic way that drives interest in the author and their book(s).
Interested in trying paid ads?
Email forauthors@shepherd.com to get pricing and details. I am currently testing it with ~5 authors to ensure everything is working properly (during this test period, authors get a 50% discount), and I work with them every step of the way to improve targeting and performance.
After three months of testing, I'll make pricing public. And I'll continue to share data and details on our author newsletter.