Improved our Book Boost Perk (for Founding Authors)
— Ben Fox
We launched the Book Boost perk for Founding Authors a year ago! We have learned a lot and upgraded it in the following ways:
- As a special holiday gift, we are switching all the website ad inventory to Founding Authors for December, January, and February (I removed all the ugly display ads on the website and will launch a paid book ad program in March).
- We are moving from a 60-day burst of advertising for Founding Authors to persistent exposure every month. We will get each Founding Author in front of 100 to 200 of the most likely readers for their book (depending on their membership plan).
- We are improving where the ad goes on the pages.
- We are rolling out new ad designs.