3.2 million visitors in 2024 🥳

In our third full year since launch, we welcomed over 3.2 million visitors!

This was a decline versus the 5 million we had in 2023. Why?

Google is struggling with the quality of its search engine, and 2024 was rough as we lost a lot of the traffic they usually send us. They are no longer showing independent publishers and have made a massive shift toward large brands like Forbes (yuck). If you are curious about the situation, here is a breakdown of what is happening by other indie publishers (HouseFresh, RetroDodo, Healthy Framework (part 2), RePlay, etc..). 

This is painful in the short term, but I hope to regain even more traffic over the coming years as they fix their search engine. We also have a lot of non-Google traffic, which continues to grow fast. I wrote up my thoughts here to share with Google. 

This, along with the shift to an AI world, is why we are focused on building a full app for readers so they come straight to us (and eventually, we will launch phone apps).